Lumara | Weekly Performance Deck

Google Ads Performance

Oct 12 - 16, 2026

Spend

$1,332.74

Clicks

860

Impressions

59,708

Purchases

7

Primary conversions

CTR

1.44%

CPC

$1.55

ROAS

4.68x

Purchase revenue / spend

Campaign Breakdown

Campaign	Spend	Clicks	Impr.	Purchases	CTR	CPC
PL_Pmax_Winners_MaxConv	$299.93	192	16,292	0	1.18%	$1.56
PL_Collections_Shopping	$216.23	141	4,697	3	3.00%	$1.53
Branded \| Search_ PL Optimize	$204.54	93	631	3	14.74%	$2.20
KNB - COLD - pMAX #4	$172.61	121	15,523	0	0.78%	$1.43
PL_Shopping_Catchall_MaxConvVal	$149.37	104	3,710	0	2.80%	$1.44
PL_Pmax_#5_MaxConvValue	$146.13	111	13,795	0	0.80%	$1.32
PL_Search_Mask Specific	$99.30	51	3,413	1	1.49%	$1.95
VISO \| PMax	$44.64	47	1,647	0	2.85%	$0.95
Total	$1,332.74	860	59,708	7	1.44%	$1.55

Spend Distribution

Google Ads by campaign

PL_Pmax_Winners_MaxConv

22.5%

$299.93

PL_Collections_Shopping

16.2%

$216.23

Branded | Search_ PL Optimize

15.3%

$204.54

KNB - COLD - pMAX #4

13.0%

$172.61

PL_Shopping_Catchall_MaxConvVal

11.2%

$149.37

PL_Pmax_#5_MaxConvValue

11.0%

$146.13

PL_Search_Mask Specific

7.5%

$99.30

VISO | PMax

3.3%

$44.64

Top Performing Keywords

Google Ads search terms by spend

Keyword	Match	Campaign	Clicks	Impr.	CTR	CPC	Spend
lumara	Exact	Branded \| Search	25	180	13.89%	$3.57	$89.36
led face mask	Phrase	Search_Mask Specific	13	128	10.16%	$3.61	$46.93
lumara red light mask	Exact	Branded \| Search	31	88	35.23%	$1.18	$36.73
red light masks	Phrase	Search_Mask Specific	6	117	5.13%	$3.59	$21.57
led mask	Phrase	Search_Mask Specific	6	164	3.66%	$2.67	$16.00
lumara red light	Exact	Branded \| Search	6	33	18.18%	$2.64	$15.82

Keyword Insights

Branded term "lumara red light mask" had the highest CTR at 35.23%, showing strong brand recognition
"led face mask" and "red light masks" drove non-branded traffic through the Search_Mask Specific campaign
Branded searches converted at a much lower CPC ($1.18-$2.64) vs. non-branded ($2.67-$3.61)

Meta Ads Performance

Oct 12 - 16, 2026

Spend

$2,746.72

Clicks

1,161

Impressions

157,852

Leads

20

Purchases

12

ROAS

3.31x

Purchase return

CTR

0.74%

CPC

$2.37

CPM

$17.40

Campaign Breakdown

Campaign	Spend	Clicks	Impr.	Leads	Purchases	CTR
Labour Sale	$820.66	305	36,879	8	5	0.83%
Test Audience VISO	$592.50	202	40,000	1	2	0.51%
RL_CBO_Retargeting	$447.79	256	20,893	9	4	1.23%
RL_CBO_Prospecting	$386.04	119	28,820	0	0	0.41%
Consumer Test Audience B2B	$275.88	137	15,840	1	0	0.87%
Consumer 2	$182.66	121	13,413	1	1	0.90%
B2B Campaign	$41.19	21	2,007	0	0	1.05%
Total	$2,746.72	1,161	157,852	20	12	0.74%

Spend Distribution

Meta Ads by campaign

Labour Sale

29.9%

$820.66

Test Audience VISO

21.6%

$592.50

RL_CBO_Retargeting

16.3%

$447.79

RL_CBO_Prospecting

14.1%

$386.04

Consumer Test Audience B2B

10.0%

$275.88

Consumer 2

6.7%

$182.66

B2B Campaign

1.5%

$41.19

SEO Rankings

Top organic keyword positions (SEMrush)

lumara

3,600/mo

#1

lumara red light therapy

590/mo

#1

lumara red light

720/mo

#1

lumara led mask

260/mo

#1

lumara mask

170/mo

#1

lumara red light mask

390/mo

#1

fsa red light therapy mask

20/mo

#2

lumara light therapy

320/mo

#1

lumara led

320/mo

#1

lumara face mask

140/mo

#1

lumara reviews

480/mo

#1

lumara red light therapy mask

210/mo

#1

lumara systems

590/mo

#1

red light therapy mask fsa

20/mo

#2

lumara mask review

110/mo

#1

lumara light

390/mo

#1

SEO Highlights

Lumara holds Position #1 for 14 of the top 16 tracked keywords
Primary brand term "lumara" (3,600 monthly searches) ranking #1
"fsa red light therapy mask" is a solid non-branded opportunity at Position #2